REM gets it

For those of you who know me, I am a big fan of REM. From the ChronicTown EP in 1980 to their 2008 release Accelerate, their music has helped shape my life. Last night, I saw them live for the sixth time in Vancouver; it was a great show. I don’t want to review the show here as many other people will do that in their blogs. I want to talk about how REM is using social media to viral market the band, the songs and their brand. There are a handful of bands in the world that “get it.” REM is o